Imagine a future where your financial decisions are not just about numbers, but about creating a life filled with joy and purpose.
For family business owners, the handover to the next generation represents the biggest lifetime financial transaction, a one-shot opportunity that demands careful thought and action.
Inspired by financial expert Mackey McNeill's Prosperity Playbook, this guide offers a transformative approach to building wealth that goes beyond money.
Redefining Prosperity: Beyond Money
Prosperity is more than accumulating wealth; it encompasses time, freedom, and choices that bring fulfillment.
McNeill's framework positions it as a holistic journey toward joy, legacy, and an owner lifestyle that aligns with your deepest values.
This shift in mindset is crucial for navigating the complexities of modern finance, especially in an era where uncertainty can cloud long-term planning.
The Author Behind the Playbook: Mackey McNeill
Mackey McNeill is a CPA and PFS with over 30 years of experience, dedicated to helping family businesses thrive.
Her credentials include being an Investment Advisor Representative and a member of prestigious organizations like the AICPA and Small Giants Community.
McNeill has been featured in major media outlets, bringing her insights on financial systems to a broad audience.
- CEO/President of Mackey Advisors, offering CFO-level coaching.
- Author of award-winning books focused on joy and money alignment.
- Affiliated with groups promoting ethical business practices.
Her mission is to create a prosperous world by empowering small business owners to master their finances.
Core Principles: Aligning Joy and Money
At the heart of the Prosperity Playbook is the belief that financial success should be intertwined with personal happiness.
McNeill's workbook, "The Intersection of Joy and Money," outlines a five-step journey for self-discovery and aligning intentions with financial actions.
This approach helps you move from stress to empowerment, ensuring that your money serves your life goals.
- Start with self-reflection to understand your values.
- Use data to make informed decisions that spark joy.
- Build systems that sustain both profit and personal well-being.
By focusing on internal alignment, you can transform your relationship with money into a source of freedom.
The Prosperity Framework: A Step-by-Step Path
The Prosperity Framework provides a clear, data-driven progression from basic financial health to lasting legacy.
It begins with gathering accurate data, the non-negotiable foundation for any successful plan.
Next, understanding cash flow ensures you can cover expenses consistently and avoid financial pitfalls.
Profit then becomes the reward for your efforts, allowing for expansion and innovation.
Legacy is about making a positive impact, while the owner lifestyle harnesses your business to live as you imagine.
- Follow the mantra: Plan, Execute, Amplify for continuous improvement.
- Use visual dashboards to track progress and stay motivated.
- Engage your team in the process to foster collective success.
Navigating Succession: The Emotional and Financial Journey
Succession planning is both an emotional and financial endeavor, requiring fortitude and detailed strategies.
McNeill's book emphasizes that this transition is one shot to get right, involving careful thought for all parties.
It guides owners through increasing profits, creating cash flows, and growing generational wealth step by step.
- Address family dynamics openly to reduce conflict.
- Prepare the next generation with financial literacy and mentorship.
- Ensure retirement plans support a fulfilling lifestyle post-transition.
This playbook helps transform succession from a daunting task into an opportunity for renewal and growth.
Modern Challenges: 2025 Prosperity Trends
In today's world, prosperity is being redefined by younger generations who prioritize peace and flexibility over sheer wealth.
The 2025 Intuit Prosperity Index reveals that 98% of people cite cost of living as a top concern, highlighting widespread financial stress.
This mindset shift means that success is no longer just about a bigger bank account but about quality of life.
- 60% prefer quality of life over accumulating more money.
- 64% of Gen Z prioritize peace over traditional wealth metrics.
- 62% choose time and flexibility over higher income.
Uncertainty hinders planning for 75% of Gen Z and 68% of Millennials, making practical tools more essential than ever.
Many are turning to DIY finance, with 61% saving solo and 33% investing without professional help, seeking autonomy through technology.
Practical Tools and Resources
The Prosperity Playbook offers a wealth of resources to help you build a robust financial system with confidence.
Start with the free "Prosperity Playbook Roadmap" to gain control over your finances and set clear goals.
Online courses and video series, like "Financial Operating System 101," provide tailored guidance for increasing profit.
- Access free whiteboard sessions for personalized coaching.
- Use the Prosperity Playbook Course for repeatable processes and visual dashboards.
- Leverage tools that integrate data analysis with your vision for the future.
These resources empower you to reduce work hours, increase profits, and build a purpose-filled business that aligns with modern trends.
Your Call to Action: Building a Prosperous Future
Now is the time to take charge of your financial destiny and create a legacy that extends beyond monetary gain.
Begin by embracing the Prosperity Framework to move from data to lifestyle, ensuring every step contributes to your overall well-being.
Incorporate the lessons from modern trends, focusing on peace, flexibility, and purpose to thrive amid uncertainty.
- Start small with accurate data collection and cash flow management.
- Engage in succession planning early to avoid last-minute stress.
- Utilize available tools and resources to amplify your efforts over time.
By doing so, you can achieve not just financial success, but a life of joy, freedom, and lasting impact for generations to come.
References
- https://www.theprosperityplaybook.com
- https://www.theprosperitypeople.com/books
- https://www.theprosperityplaybook.com/book
- https://www.thriftbooks.com/w/the-prosperity-playbook/26429724/
- https://www.intuit.com/blog/innovative-thinking/2025-prosperity-index-study-prosperity-redefined/
- https://www.powells.com/book/the-prosperity-playbook-planning-for-a-successful-family-business-succession-9781952106002
- https://womeninfamilybusiness.org/the-prosperity-playbook-understanding-finances-within-the-family-business/
- https://booksrun.com/9781952106002-the-prosperity-playbook-planning-for-a-successful-family-business-succession







